Branding and online identity · 4 min read ·
What makes a small brand memorable online
Consistency beats complexity. A few simple choices that make your business recognisable.
Starter article
Pick a few things and repeat them
A distinctive color, one or two typefaces and a consistent tone of voice go further than a complicated logo.
Say what you do, plainly
Visitors should understand your offer in seconds. Lead with the customer's problem and how you solve it.
Use the same identity everywhere
Website, social posts, invoices and packaging should feel like they come from the same business.